Please note that the information and the Excel templates for calculating market shares on this website have been provided free and in good faith. Testing has indicated that the templates appears to work as required.

This website is primarily designed for use by university students in their studies, as well as for marketing practitioners – so the free templates have been provided primarily as learning tools.

If you intend to use these free Excel templates and/or the information on this website for business purposes, it is strongly recommended that you also seek the advice of a qualified marketing research consultant or data analyst with expertise in market share metrics to help guide you.

Please contact me if you have any questions regarding this disclaimer.