Welcome to Market Share Calculations
This website is designed to assist marketing students and practitioners to understand the various market share calculations.
My background is in marketing, research and data mining – and and I have taught marketing metrics at a major university, and also run numerous websites relating to marketing and metrics – click here to see my full bio.
Important pages to review
This website discusses a number of market share calculations, including:
- Main formulas for market share
- Market share examples
- Relative market share
- Market concentration
- How to decompose (break down) market share
- Price premium
Free Excel templates for download
Please note that an important added feature of this website is the inclusion of a number of free Excel templates to calculate various aspects of market shares. These templates are a helpful reference that will help you turn theory into practice.
Contact me for any questions
Good luck with your analysis and if you have any questions please contact me by email.